深圳酒包装设计公司:白酒产品塑造构想
作者:admin 日期:2015-09-26
产品塑造构想
秘源玛卡酒在属性定位层面,向白酒层面靠拢,同时具备“养生酒”的调理功能;那么,在此方向下,产品细节构想及探讨如下:
◎ 酒精度:对于切片泡酒型药材,须50度以上纯粮酒方效果更好;但对于工艺保健酒,低度酒亦可实现效果。从“喝酒喝健康”的养生进度,建议“秘源玛卡酒”酒精度不宜过高(面对东北等市场,可考虑定制高度玛卡酒,或继续坚持中底度养生原则),建议在“秘源玛卡酒”酒精度15-42度区间为宜。
◎ 基材组合(单一还是复合?):在考虑“玛卡”做泡酒主材的基础上,在工艺可实现的情况下,考虑配以红枣、枸杞等“温补型”的药食同源类食材,契合秘源公司“温补型养生白酒”的建议方向。
◎ 包装及含量:常规白酒玻璃瓶,以500毫升容量居多,为突出“养生价值”,建议品牌产品采用420毫升,或250-480毫升区间(即控制500毫升内)。
另外,“秘源玛卡酒”大众型产品,定位为125毫升。
◎ 技术指标:糖度、色泽、粘稠度等,根据定位及口感测试等,另行协商。
◎ 产品细分构想:“秘源金玛卡酒”(优质黑玛卡为主基材)、“秘源银玛卡酒”(优质黄玛卡为主基材)为主打品牌产品,同时可实现礼盒装。
说明:“秘源金玛卡酒”、 “秘源银玛卡酒”以基材、外包装色泽、价位实现区分。价位可参考中高档白酒。
同时,125毫升的大众装,在价位、包装上建议趋于相对平价。(125毫升,辅以125毫升×6瓶、125毫升×12瓶的组合包装,以利于送礼及电商平台销售)
秘源玛卡酒在属性定位层面,向白酒层面靠拢,同时具备“养生酒”的调理功能;那么,在此方向下,产品细节构想及探讨如下:
◎ 酒精度:对于切片泡酒型药材,须50度以上纯粮酒方效果更好;但对于工艺保健酒,低度酒亦可实现效果。从“喝酒喝健康”的养生进度,建议“秘源玛卡酒”酒精度不宜过高(面对东北等市场,可考虑定制高度玛卡酒,或继续坚持中底度养生原则),建议在“秘源玛卡酒”酒精度15-42度区间为宜。
◎ 基材组合(单一还是复合?):在考虑“玛卡”做泡酒主材的基础上,在工艺可实现的情况下,考虑配以红枣、枸杞等“温补型”的药食同源类食材,契合秘源公司“温补型养生白酒”的建议方向。
◎ 包装及含量:常规白酒玻璃瓶,以500毫升容量居多,为突出“养生价值”,建议品牌产品采用420毫升,或250-480毫升区间(即控制500毫升内)。
另外,“秘源玛卡酒”大众型产品,定位为125毫升。
◎ 技术指标:糖度、色泽、粘稠度等,根据定位及口感测试等,另行协商。
◎ 产品细分构想:“秘源金玛卡酒”(优质黑玛卡为主基材)、“秘源银玛卡酒”(优质黄玛卡为主基材)为主打品牌产品,同时可实现礼盒装。
说明:“秘源金玛卡酒”、 “秘源银玛卡酒”以基材、外包装色泽、价位实现区分。价位可参考中高档白酒。
同时,125毫升的大众装,在价位、包装上建议趋于相对平价。(125毫升,辅以125毫升×6瓶、125毫升×12瓶的组合包装,以利于送礼及电商平台销售)
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